ATI Launches National Commercial Challenge: “Made By Me”
ONDCP’s “Above the Influence” (ATI) youth campaign recently launched a national challenge that calls on teens to share their ideas for the next ATI commercial. The “Made by Me” challenge allows teens to submit 60 second video entries that capture their ideas.
Video submissions will be posted on the ATI YouTube channel for teens to vote on their favorite. The winning teen and their community will bring their creative ideas to life during an actual commercial video shoot. The teen will work side by side with a professional director and his/her idea will be produced into a commercial.
The produced commercial will premiere on National “Above the Influence” Day, October 17, 2013.
ATI Partners may want to encourage their teens to join in! Check out the Made By Me section of the website for more information and resources to help promote the challenge at your organization and in your community.